Newbie

General information

Hello,
We’re Newbie, a Swedish lifestyle brand for the little ones we love. We offer timeless, stylish and sustainable clothing at affordable prices for children aged 0-8 years. We know you only want the best for your little ones, so we take the utmost care in making our products. Using organic cotton our designs are produced with love and passion, taking inspiration from the Swedish way of living. All our love and care goes into creating the highest-quality pieces which will be used and inherited for generations to come. Bring some Swedish style to your little one’s wardrobe today.

Launched in 2010 as part of the KappAhl Group, Newbie has quickly grown thanks to our community of ‘Newbie Lovers’: mums, dads, grandparents and friends who have helped to shape who we are today and to spread the Newbie word far and wide. The popularity of Newbie and huge demand for the products led to the opening of our first standalone store in Stockholm in 2014. Today, we have ten stores across Europe, including in Sweden, Norway, Finland and Poland with additional Newbie Stores due to launch in the coming months.